Sales coaching software is a type of technology that provides personalized coaching and training to sales teams with the aim of enhancing their performance. The software employs data analytics, artificial intelligence and machine learning algorithms to identify areas requiring improvement and to offer customized coaching plans.
By analyzing patterns and tracking performance metrics, sales coaching software provides insights that can enhance overall sales productivity and effectiveness. Sales coaching software typically includes features such as video coaching, interactive feedback, performance tracking, and collaboration tools for team members.
What are best sales coaching software?
Here is my top picks for the best sales coaching software:
Gong.io

Gong.io is the #1 Sales Coaching Software that empowers sales teams with data-driven coaching recommendations. It captures and analyzes all sales interactions to provide insights into the behaviors critical to success, helping replicate winning behaviors across the team.
With Gong, you’ll have a clear understanding of coaching opportunities for sales behaviors and deal-closing skills, even in changing landscapes or with turnover.
It offers a scalable model for coaching new hires, reducing the burden on internal teams and ensuring consistent, high-quality coaching for all team members.
Gong keeps managers accountable for delivering effective coaching, empowering reps to reach their full potential. With Gong’s clarity, scalability, and accountability, you’ll have a more effective coaching process that leads to top-performing A-players.
Transform your sales team into stars with Gong.io, the ultimate tool for data-driven sales coaching.
Features:
- Coaching – Build a coaching program with reality-based data and guidance.
- Deal Execution – Get true visibility from contact to close so you can address risks early.
- Forecast – get a forecast on revenue and training needs.
- Strategic Initiatives – Bet big with early insights into what’s working — and what’s not.
Pricing:
Gong website provides a simple questionnaire where you can answer a few questions to compare the pricing plans

Optify.io

Optify.io is a sales coaching software that provides coaching solutions that are well-known for their transformational leadership development programs, empowering coaches, teams, and individuals to achieve their fullest potential.
Their comprehensive coaching approach is supported by custom-developed coaching tools, surveys, and assessments that ensure the best content is delivered to support leaders’ development according to their organization’s needs.
Optify.io offers one-on-one sales coaching that accelerates the growth of developing leaders by providing personalized attention and helping them build awareness, gain insight, and expand their skills and abilities.
Their Spark Coaching program allows leaders to experience focused, hour-long sessions with ICF-certified coaches, helping them gain clarity, insight, and take meaningful action on key leadership challenges.
For maximum impact, Optify.io also offers Group Coaching and facilitation experiences, where certified coaches guide small groups of leaders as they work collaboratively in cohorts, benefiting from each other’s knowledge and input.
Optify.io’s Programmatic Coaching integrates seamlessly with a company’s internal leadership development program or brings in best-in-class partners to provide content-driven coaching that supports the development of new and rising leaders at scale.
With Optify.io, organizations can access cutting-edge coaching solutions that drive transformational leadership development, unlocking the unique potential of individuals and teams.
Features:
- 100% browser-based
- Coaching dashboard to see client progress at a glance
- Customizable themes to match your brand
- Optify resource library for ongoing education
- Tracking features help you stay on track
- Full support from Optify’s knowledge base and Customer Success Team
Pricing
Please check Optify.io for pricing information
Brainshark

Introducing Brainshark – a trusted partner in helping companies improve communication, education, and inspiration for their client-facing teams for nearly two decades. As the industry’s most comprehensive and proven platform for data-driven readiness, enablement, and coaching software, Brainshark empowers all team members with the knowledge, skills, and insights needed to perform at the highest level.
With nearly two-thirds of enablement programs reporting only average results, Brainshark provides a simpler path to success with tools that ensure every team member is equipped with the skills, knowledge, and resources to excel. With over 1,100 customers across various industries, Brainshark has a proven track record as a reliable partner in enabling teams.
Brainshark offers a comprehensive sales coaching software platform that covers all enablement requirements, from creating better content and quick onboarding to mastering key messages.
Their experienced team is dedicated to getting organizations up and running quickly with easy-to-use tools that accelerate readiness across the entire organization.
With cutting-edge scorecards that provide data-driven insights to every team member, Brainshark allows for early diagnosis of problems and proactive resolution. Empower your client-facing teams with Brainshark and experience faster time to value, comprehensive solutions, and data-driven success.
Features
- Readiness Scorecards
- Content Authoring
- Training & Onboarding
- Coaching & Practice
- Sales Enablement
- Sales Leadership
- Learning & Development
Pricing
Please check Brainshark website for pricing info.
Showpad

Enable Your Sales Team’s Success with Showpad Coach
Showpad Coach is the ultimate tool to empower your sales team with the training and coaching they need to excel and exceed their sales quotas. With a comprehensive suite of features, Showpad Coach makes onboarding, training, and coaching a breeze, helping your sales managers and sales reps become trusted advisors in their field.
Train your team with engaging onboarding and training modules that are designed to help them succeed from day one. Assess their progress with built-in retention monitoring to identify and address any weak spots.
Practice their skills through recorded practice sessions, role-plays, and peer reviews, building their confidence and expertise. Leverage rich analytics and recordings to enable managers to provide more effective coaching, leading to improved sales performance.
Empower your sales managers with the intuitive Manager Hub, which streamlines sales coaching and training for field and inside sales reps, while allowing managers to focus on their day-to-day responsibilities.
Scale your team effortlessly with Showpad Coach’s enterprise-grade features for course creation, reporting, and user management, making it easy to manage thousands of users, content, and communication in one place.
Engage your sales teams with a delightful coaching program experience that is easy to use and mobile-friendly. Showpad Coach’s completely redesigned seller experience ensures that your sales professionals not only complete their work, but truly engage with it.
Bite-sized learning experiences, arranged in paths that encompass both courses and real-world assignments, keep your field and inside sales reps motivated and empowered and improve their selling techniques. They can easily track their progress, execute their learning assignments, and record their sales pitches to demonstrate their knowledge.
Grow your sales enablement program with the convenience of unified administration across Showpad Content and Showpad Coach solutions. Admins can easily manage content and users in a single, streamlined system, while sales reps can use the same dashboard to build high-impact presentations based on completed sales coaching sessions, without the need to learn a new interface.
Showpad Coach is the ultimate tool to enable your sales team’s success and increase your sales team’s win rate. Try it now and watch your salespeople become trusted advisors who consistently exceed their quotas.
Features:
- Sales Content management
- Seller Effectiveness
- Buyer Engagement
- Analytics & Insight
Pricing:

Apex72

Apex72 is a comprehensive sales coaching, tracking, and measurement platform designed to help businesses boost their sales productivity. With tailored features that fit your specific business needs.
Apex72’s sales coaching tools allows you to monitor and track your sales activity to ensure you’re on the path to success. The platform offers an interactive client experience, allowing you to securely capture personal client data and create unique, personalized experiences.
With built-in dashboard viewing and reporting systems, sales managers can stay informed and make data-driven decisions by using this sales enablement tool.
Apex72 is the ultimate sales coaching platform for advisors, managers and sales rep who want to implement efficient systems to build and track sales activity, eliminating guesswork and improve their sales skills and chances of success. Communication is the key to sales productivity, and Apex72 provides the tools you need to streamline your sales process, improve your sales calls and accelerate your growth.
Features:
- Create and monitor sales activity
- Track weekly productivity scores
- Virtual marketing advisor assistance
- Virtual sales manager coaching reports
- Archived client data
- An interactive fact finder for clients and advisor
- Streamlined client experience process
- Virtual coach content
- Interactive activity management calendar
Pricing
Please check Apex72 website for pricing information.